Introduction To The Semiotics Of The Text (Issn, 31)

This book aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes. This is the most complete synthesis of structural and generative semiotics in English, presenting in eminently approachable form the theory of Greimas and post-Greimassian scholars.

• | Author: Gianfranco Marrone
• | Publisher: Mouton De Gruyter
• | Publication Date: May 08, 2023
• | Number of Pages: 208 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 3111259420
• | ISBN-13: 9783111259420