Unlocking Unicorn Secrets: Behind The Scenes Of India'S Billion-Dollar Start-Ups

In 2022, India, second only to the US, produced more unicorns than any other country in the world. Although ours is a vibrant ecosystem that encourages young minds to take the entrepreneurial plunge, the road ahead is full of pitfalls. Unlocking Unicorn Secrets captures the entrepreneurial journeys of some of India's new-age founders and looks at the challenges they faced and how they overcame them. It covers themes such as developing an idea, building out the minimum viable product (MVP), finding a co-founder, setting up the founding team, raising funds and scaling the business, among others. Through primary research and a series of interviews conducted with the founders of these billion-dollar companies, the authors weave a narrative that is both accessible and informative. The book is a manifestation of the authors' passion for inculcating the entrepreneurial mindset in our nation's youth, which they do masterfully, by illustrating the success stories of India's top unicorns.

• | Author: Kushal Lodha
• | Publisher: Penguin Business
• | Publication Date: Dec 29, 2023
• | Number of Pages: 272 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0143461605
• | ISBN-13: 9780143461609