The Rise Of Mass Advertising: Law, Enchantment, And The Cultural Boundaries Of British Modernity

The Rise of Mass Advertising is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history of capitalism, the history of fields of knowledge, and the history of modern disenchantment to present a new account of advertising's significance for modernity.

• | Author: Anat Rosenberg
• | Publisher: Oxford University Press
• | Publication Date: Dec 22, 2022
• | Number of Pages: 432 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0192858912
• | ISBN-13: 9780192858917