The Advertising Effect: How To Change Behaviour

Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).

• | Author: Adam Ferrier|Jennifer A. Fleming
• | Publisher: Oxford University Press
• | Publication Date: Jul 01, 2014
• | Number of Pages: 240 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0195593928
• | ISBN-13: 9780195593921