Presidential Campaigning And Social Media: An Analysis Of The 2012 Campaign

Social media are revolutionizing the American electoral process. Their integral role in facilitating campaign communication and networking has rapidly evolved into a standard element of candidate strategy, voter engagement, and media reporting. This book provides a detailed analysis of the role that social media and social networking sites--including Facebook, Twitter, YouTube, Tumblr, Google+, Instagram, Pinterest, and others--played in the 2012 Republican presidential primaries and the general election campaign.--Publisher's description.

• | Author: John Allen Hendricks|Dan Schill
• | Publisher: Oxford University Press
• | Publication Date: Jun 20, 2014
• | Number of Pages: 352 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0199355843
• | ISBN-13: 9780199355846