Beijing Jeep: A Case Study Of Western Business In China

In this updated version of Beijing Jeep, Jim Mann traces the history of the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders. He explains how some of the world's savviest executives completely misjudged the business climate and recounts how the Chinese, who acquired valuable new technology at virtually no expense to themselves, ultimately outcapitalized the capitalists.

• | Author: Jim Mann
• | Publisher: Routledge
• | Publication Date: Jun 13, 2019
• | Number of Pages: 352 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0367096129
• | ISBN-13: 9780367096120