Psychological Processes And Advertising Effects (Psychology Revivals)

In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.

• | Author: Linda F Alwitt, Andrew A Mitchell
• | Publisher: Routledge
• | Publication Date: Jul 20, 2023
• | Number of Pages: 318 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0367498952
• | ISBN-13: 9780367498955