Hello, My Name Is Awesome: How To Create Brand Names That Stick [16 Pt Large Print Edition]

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz - worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up - to - date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the ''so bad she gave them an award.'' Alexandra Watkins is not afraid to name names.Â

• | Author: Alexandra Watkins
• | Publisher: Readhowyouwant
• | Publication Date: Sep 15, 2014
• | Number of Pages: 188 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0369380932
• | ISBN-13: 9780369380937