Strategic Public Relations Management: Planning And Managing Effective Communication Campaigns (Routledge Communication Series)

The authors help readers move from a tactical public-relations approach to a strategic management style. The text demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.

• | Author: Erica Weintraub Austin, Bruce E. Pinkleton
• | Publisher: Routledge
• | Publication Date: Mar 10, 2015
• | Number of Pages: 398 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0415517680
• | ISBN-13: 9780415517683