Low-Cost, Low-Tech Innovation: New Product Development In The Food Industry (Routledge Studies In Innovation, Organizations And Technology)

This book attempts to address the imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of eight small innovative Scottish companies, this book presents an in-depth analysis of innovation in the food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful.

• | Author: Vijay Vyas
• | Publisher: Routledge
• | Publication Date: Nov 24, 2014
• | Number of Pages: 180 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0415818990
• | ISBN-13: 9780415818995