Marketing And The Common Good

Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.

• | Author: Patrick E. Murphy|John F. Sherry
• | Publisher: Routledge
• | Publication Date: Jun 09, 2014
• | Number of Pages: 352 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 041582883X
• | ISBN-13: 9780415828833