Market-Led Strategic Change: Transforming The Process Of Going To Market

This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.

• | Author: Nigel Piercy
• | Publisher: Routledge
• | Publication Date: Nov 22, 2016
• | Number of Pages: 604 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0415834260
• | ISBN-13: 9780415834261