Sport And The Media

The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors.

• | Author: Matthew Nicholson, Anthony Kerr, Merryn Sherwood
• | Publisher: Routledge
• | Publication Date: Jun 22, 2015
• | Number of Pages: NA pages
• | Language: English
• | Binding: Misc. Supplies
• | ISBN-10: 0415839823
• | ISBN-13: 9780415839822