Corporate Social Responsibility, Sustainability And Public Relations (Routledge New Directions In Pr & Communication Research)

This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.

• | Author: Donnalyn Pompper
• | Publisher: Routledge
• | Publication Date: May 18, 2015
• | Number of Pages: 214 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0415855918
• | ISBN-13: 9780415855914