An Introduction To Social Media Marketing

An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.

• | Author: Alan Charlesworth
• | Publisher: Routledge
• | Publication Date: Nov 28, 2014
• | Number of Pages: 250 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0415856167
• | ISBN-13: 9780415856164