Global Issues In Pharmaceutical Marketing - 9780415895323

This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.

• | Author: Lea Prevel Katsanis
• | Publisher: Routledge
• | Publication Date: Aug 05, 2015
• | Number of Pages: 192 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0415895324
• | ISBN-13: 9780415895323