Segmentation, Revenue Management And Pricing Analytics

This book guides students and professionals in identifying and exploiting revenue management and pricing opportunities to improve profit in different business contexts, using relevant concepts and quantitative methods.

• | Author: Tudor Bodea|Mark Ferguson
• | Publisher: Routledge
• | Publication Date: Mar 12, 2014
• | Number of Pages: 266 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0415898331
• | ISBN-13: 9780415898331