Loyalty Programs: The Complete Guide

Loyalty programs are highly prevalent around the world. They are available to consumers and businesses across most industries, and play a critical role in generating engagement with brands.Loyalty Programs: The Complete Guide combines a wide range of academic research, loyalty psychology and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs. Supported by over 150 case studies, it features:?The history of loyalty programs?Do loyalty programs work? An academic research review?Loyalty psychology, biases and heuristics?Loyalty program design frameworks and rewards?Business-to-business (B2B) loyalty program approaches?Member data capture, analysis and usage?Loyalty technology and emerging capabilities?Loyalty marketing and member lifecycle management?Games and gamification?Monetisation and commercial modelling?Security and fraud risks and mitigations, and legal considerations?Loyalty program operations?The future of loyaltyPhilip Shelper has extensive experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running leading loyalty consulting agency, Loyalty & Reward Co. Phil is also the author of Blockchain Loyalty: Disrupting loyalty and reinventing marketing using blockchain and cryptocurrencies.www.rewardco.com.au

• | Author: Philip Shelper|Stacey Lyons|Max Savransky|Scott Harrison|Ryan De Boer
• | Publisher: Loyalty & Reward Co
• | Publication Date: Sep 06, 2023
• | Number of Pages: 580 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0645211532
• | ISBN-13: 9780645211535