All Marketing Is Dead: Killing The Zombie In Your Digital Strategy

Marketing techniques have an inherently limited lifespan - they all end up dead - they're all zombies in the making. They're effectively dead by the time they're subject to exploitation or being overplayed. "Zombies," for our purposes, are marketing techniques or assumptions that have outlived their effectiveness, but are still in use by a company in a ways that are actually harmful to its growth. This book encourages a strategic perspective and strategic initiatives to limit the impact of zombies. It recommends that marketing techniques be selected on the basis of digital strategy. And, since zombies are often insulated from discovery by the digital marketing departments companies traditionally rely upon to support and protect them, it suggests small business CEOs take the lead in ensuring that businesses prioritize effective strategy in their marketing. 9780692293157 0692293159 54 BOOK NOT_MATURE http://books.google.com/books/content?id=Y0G3oQEACAAJ&printsec=frontcover&img=1&zoom=5&source=gbs_api en

• | Author: Daniel Digriz
• | Publisher: Madpipe
• | Publication Date: Sep 12, 2014
• | Number of Pages: 54 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0692293159
• | ISBN-13: 9780692293157