Advertising Media Workbook And Sourcebook

This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.

• | Author: Larry D. Kelley, Kim Sheehan, Donald W. Jugenheimer
• | Publisher: Routledge
• | Publication Date: Apr 14, 2015
• | Number of Pages: NA pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0765640945
• | ISBN-13: 9780765640949