The Psychology Of The Asian Consumer

The Psychology of the Asian Consumer book highlights how consumer psychology can contribute to an understanding of Asian consumer behavior and is especially timely in light of today's global economy and its focus on the Pacific Rim.

• | Author: Bernd Schmitt|Leonard Lee
• | Publisher: Routledge
• | Publication Date: Oct 27, 2014
• | Number of Pages: 174 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 076564455X
• | ISBN-13: 9780765644558