The Psychology Of Design: Creating Consumer Appeal

The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers.

• | Author: Rajeev Batra, Colleen M. Seifert, Diann Brei
• | Publisher: Routledge
• | Publication Date: Sep 02, 2015
• | Number of Pages: 354 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0765647591
• | ISBN-13: 9780765647597