Pioneering African-American Women In The Advertising Business (Routledge Studies In The History Of Marketing)

This revealing book examines the careers of the few African-American women who overcame the institutional sexism and racism of the advertising industry and not only achieved managerial positions in major mainstream firms but also established successful agencies in their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.

• | Author: Judy Foster Davis
• | Publisher: Routledge
• | Publication Date: Oct 26, 2017
• | Number of Pages: 254 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0815369921
• | ISBN-13: 9780815369929