The Branding Of Polaroid

How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.

• | Author: Paul Giambarba
• | Publisher: Capearts Publishing
• | Publication Date: Sep 15, 2014
• | Number of Pages: 146 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0871550016
• | ISBN-13: 9780871550019