Reading Virtual Minds Volume Iii: Fair-Exchange And Social Networks

This is a "How to Do It" book, complete with 23 TakeAways, and deals with why and how people respond to online and offline social situations and social marketing the way they do.From Holly Buchanan's review:*Why lots of positive reviews can drive down sales*Why people want to hear about your business failures not just your successes*Why we rely on negotiators like Airbnb and Uber*Why it's important to be at eye level with your clients*Hierarchical vs. horizontal communities and the affect they have on how we determine fair- exchange*Why a device may be more real to your customer than the world around him/her and what that means for how you communicate with that customer*How we exchange markers, on and offline and how that determines whether we win or lose trust*The expectations of how a communication should turn out and how that affects how we feel about whether or not we have been treated fairly*The problems with missed social cues and how that can be problematic when playing billiards with your girlfriend's family (Spoiler alert: It doesn't end well)

• | Author: Joseph Carrabis
• | Publisher: Northern Lights Publishing
• | Publication Date: Nov 11, 2016
• | Number of Pages: 214 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0984140360
• | ISBN-13: 9780984140367