The Life Science Executive'S Fundraising Manifesto: Best Practices For Identifying Capital In The Biotech And Medtech Arenas

A primary objective for life science executives is raising capital. Very often, however, a lack of marketing and sales skills impedes their efforts. Focusing regionally, rather than globally, only compounds the challenge. "The Life Science Executive's Fundraising Manifesto" helps scientists understand the fundamental skills needed to brand and market their companies. It discusses how to use a consistent message to achieve compelling results from a fundraising campaign, and it teaches you how to aggregate a list of potential global investors that are a fit for your company's products and services. The book also explains how to efficiently and effectively reach out to potential investor targets, start a dialogue that fosters a relationship, and ultimately secure capital allocations. Raising capital is not a one-time event. It must be an ongoing part of your business strategy. This book reveals the expertise required to continually fundraise and bring your ideas to market. For more information about the book, please visit www.fundraisingmanifesto.com. 9780990325109 0990325105 256 BOOK NOT_MATURE http://books.google.com/books/content?id=xn7VoAEACAAJ&printsec=frontcover&img=1&zoom=5&source=gbs_api en

• | Author: Dennis Ford
• | Publisher: Life Science Nation
• | Publication Date: Jul 01, 2014
• | Number of Pages: 256 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0990325105
• | ISBN-13: 9780990325109