Customer Impact Agenda: Doing Business From The Customer'S Perspective

For a customer strategy to be effective in the acquisition of new customers and the strengthening of existing relationships, it needs to reach them throughout their entire purchase decision cycle. To achieve this, it's importantto have a real picture of the entire customer experience, which usually starts long before there's ever been any contact with your organization. Once you've taken your customers' perspective and considered their preferred touchpoints, you'll discover surprising new opportunities for customer interaction, recognize new business approaches, prioritize existing initiatives and gain more value from your efforts.

• | Author: Phil Winters
• | Publisher: Philip Winters
• | Publication Date: Aug 15, 2014
• | Number of Pages: 250 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0990466701
• | ISBN-13: 9780990466703