Strategic Marketing

An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

• | Author: Prof Todd A Mooradian Phd|Prof Kurt Matzler Phd|Prof Lawrence J Ring Phd
• | Publisher: Good Dog Publishing
• | Publication Date: Jun 30, 2014
• | Number of Pages: 412 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 099054270X
• | ISBN-13: 9780990542704