Conversations In Communication, Volume 2: Customer Relationship Management (Crm) As A Function Of Public Relations

The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of Public Relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers. Data is analyzed and explored and practical CRM software options are offered for readers to enhance their organizations.

• | Author: Jabaree Dunham-Carson
• | Publisher: Full Media Services
• | Publication Date: Apr 29, 2015
• | Number of Pages: 106 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0996003347
• | ISBN-13: 9780996003346