Managing Public Relations

* Unique in its approach of placing the PR function within the wider context of the business, equipping students with essential skills and knowledge needed to add value to their employability * A well-regarded 2nd edition, suitable as recommended or core reading for advanced undergraduate and postgraduate students of PR and Strategic Communications globally * Packed full of features to aid learning, including international case studies, first-hand testimonials, key words and concepts, and problem-based activities.

• | Author: Peter M. Smudde
• | Publisher: Routledge
• | Publication Date: Mar 02, 2023
• | Number of Pages: 352 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032076763
• | ISBN-13: 9781032076768