Relationship Marketing In Franchising And Retailing

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

• | Author: Park Thaichon, Lorelle Frazer, Scott Weaven
• | Publisher: Routledge
• | Publication Date: Mar 31, 2023
• | Number of Pages: 130 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1032427981
• | ISBN-13: 9781032427980