Brands And Branding

The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.

• • Author: Ashita Aggarwal, Suraj Commuri
• • Publisher: Routledge India
• • Publication Date: Nov 06, 2023
• • Number of Pages: 312 pages
• • Language: English
• • Binding: Paperback
• • ISBN-10: 1032600438
• • ISBN-13: 9781032600437