The Psychology Of Risk

This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?

• • Author: Glynis M. Breakwell
• • Publisher: Cambridge University Press
• • Publication Date: Sep 18, 2014
• • Number of Pages: 384 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1107017017
• • ISBN-13: 9781107017016