Business Model Innovation (Elements In Business Strategy)

Digital technologies have researched a lot on the proliferation of new business models. Much of this research has focused on: (i) understanding what a business model is and its theoretical connection to the concept of strategy; and (ii) exploring what business model innovation is and what its sources and outcomes are. Less work has gone on the issues that established firms face in business model innovation-such as how to respond to the arrival of a disruptive business model in one's industry, or how to compete with dual business models or how to migrate from one business model to another. This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.

• | Author: Constantinos Markides
• | Publisher: Cambridge University Press
• | Publication Date: Jun 29, 2023
• | Number of Pages: 70 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1108995055
• | ISBN-13: 9781108995054