Resurgence: The Four Stages Of Market-Focused Reinvention: The Four Stages Of Market-Focused Reinvention

Draws on a multi-year study with several large companies to reveal how successful brands have renewed prominence after periods of decline, outlining a four-part framework for reinvention based on the practices of such companies as Motorola, Harley-Davidson and Alberto Culver. 30,000 first printing.

• • Author: Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry, Jr.
• • Publisher: St. Martin's Press
• • Publication Date: Feb 18, 2014
• • Number of Pages: 256 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1137278617
• • ISBN-13: 9781137278616