Twitter Is Not A Strategy: Rediscovering The Art Of Brand Marketing

A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement

• • Author: Tom Doctoroff
• • Publisher: St. Martin's Press
• • Publication Date: Nov 11, 2014
• • Number of Pages: 272 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1137279303
• • ISBN-13: 9781137279309