Models Of Scenario Building And Planning: Facing Uncertainty And Complexity (Bocconi On Management)

Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.

• • Author: A. Martelli
• • Publisher: Palgrave Macmillan
• • Publication Date: Oct 01, 2014
• • Number of Pages: 337 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1137293497
• • ISBN-13: 9781137293497