Crm Systems In Industrial Companies: Intra- And Inter-Organizational Effects

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.

• • Author: A. Perna, E. Baraldi
• • Publisher: Palgrave Macmillan
• • Publication Date: Mar 28, 2014
• • Number of Pages: 262 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1137335653
• • ISBN-13: 9781137335654