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Palgrave Macmillan

Taking Fame To Market: On The Pre-History And Post-History Of Hollywood Stardom

Taking Fame To Market: On The Pre-History And Post-History Of Hollywood Stardom

ISBN-13: 9781137344274
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This book explores, from a sociological perspective, the relationship between acting as symbolic work and the commercialization of popular culture. Particular attention is paid to the social conditions that gave rise to stardom in the theatre and cinema, and how shifts in the marketing of stars have impacted upon contemporary celebrity culture.


  • Author: B. King
  • Publisher: Palgrave Macmillan
  • Publication Date: Nov 04, 2014
  • Number of Pages: 263 pages
  • Language: English
  • Binding: Hardcover
  • ISBN-10: 113734427X
  • ISBN-13: 9781137344274
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