Evaluation In Advertising Reception: A Socio-Cognitive And Linguistic Perspective

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

• • Author: S. Bullo
• • Publisher: Palgrave Macmillan
• • Publication Date: Aug 22, 2014
• • Number of Pages: 214 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1137350423
• • ISBN-13: 9781137350428