Candidate-Centered Campaigns: Political Messages, Winning Personalities, And Personal Appeals

The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

• • Author: B. Arbour
• • Publisher: Palgrave Macmillan
• • Publication Date: Jul 10, 2014
• • Number of Pages: 221 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1137398604
• • ISBN-13: 9781137398604