The Rise Of Asian Firms: Strengths And Strategies (Aib Southeast Asia)

Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face.

• • Author: T. Chan, G. Cui
• • Publisher: Palgrave Macmillan
• • Publication Date: Nov 14, 2014
• • Number of Pages: 244 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1137407697
• • ISBN-13: 9781137407696