Marketing To The 90S Generation: Global Data On Society, Consumption, And Identity

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

• • Author: A. Parment
• • Publisher: Palgrave Macmillan
• • Publication Date: Dec 17, 2014
• • Number of Pages: 206 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1137444290
• • ISBN-13: 9781137444295