Doctor Who: The Unfolding Event ? Marketing, Merchandising And Mediatizing A Brand Anniversary

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

• | Author: Matt Hills
• | Publisher: Palgrave Pivot
• | Publication Date: Jul 20, 2015
• | Number of Pages: 154 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1137463317
• | ISBN-13: 9781137463319