Harnessing Place Branding Through Cultural Entrepreneurship

This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.

• • Author: F. Go, A. Lemmetyinen, U. Hakala
• • Publisher: Palgrave Macmillan
• • Publication Date: Dec 15, 2014
• • Number of Pages: 315 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1137465158
• • ISBN-13: 9781137465153