Brand Breakout: How Emerging Market Brands Will Go Global

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

• | Author: Nirmalya Kumar, Jan-Benedict E.M Steenkamp
• | Publisher: Palgrave Macmillan
• | Publication Date: Feb 15, 2015
• | Number of Pages: 272 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1137467592
• | ISBN-13: 9781137467591