Trendology: Building An Advantage Through Data-Driven Real-Time Marketing

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

• • Author: C. Kerns
• • Publisher: Palgrave Macmillan
• • Publication Date: Nov 11, 2014
• • Number of Pages: 250 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1137479558
• • ISBN-13: 9781137479556