Internet Marketing And Big Data Exploitation

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

• | Author: I. Chaston
• | Publisher: Palgrave Macmillan
• | Publication Date: Feb 10, 2015
• | Number of Pages: 297 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1137488948
• | ISBN-13: 9781137488947