Innovation In Luxury Fashion Family Business: Processes And Products Innovation As A Means Of Growth

A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.

• • Author: E. Giacosa
• • Publisher: Palgrave Pivot
• • Publication Date: Dec 10, 2014
• • Number of Pages: 205 pages
• • Language: English
• • Binding: Hardcover
• • ISBN-10: 1137498641
• • ISBN-13: 9781137498649