Scaling The Tail: Managing Profitable Growth In Emerging Markets

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

• | Author: Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove
• | Publisher: Palgrave Pivot
• | Publication Date: Aug 06, 2015
• | Number of Pages: 179 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1137543531
• | ISBN-13: 9781137543530